Research lines
We aim to gain new insights into the covert drivers of donor behavior and well-being using neuroscientific and psychological experimental methods combined with artificial intelligence techniques, as well as taking the human, business and country level factors into account.
In short, we aim to study the topics below, on several levels and populations, and with several techniques:
|
Level
|
Individual |
Organizational |
Macro |
|
General population
|
Donor Recruitment, motivation, decision making Individual differences, barriers, facilitators, ethnicity, personality
|
Organizational barriers and facilitators
|
Blood and organ donation willingness, prevalence of fear of needles, and fainting during venipuncture, across several countries
|
|
Blood banks and other health related stakeholder organizations |
Developing interventions for specific goals, e.g. donor recruitment or retention
|
Results from levels above result in insight into the consequences of needle fear/fainting
|
What are the effects of fear of needles, blood and fainting on Dutch healthcare systems?
|
|
Donors |
Donor wellbeing: Donor fear, anxiety, fainting, emotions
|
Developing interventions for specific goals, e.g. donor recruitment or retention
|
Blood and organ donation willingness across several countries
|
The outcomes:
The main outcomes are always related to
- Donor intention
- Donor behavior
- Donor motivation
- Donor well-being
- Donor emotions
- Donor satisfaction
The feasibility of implementing scientifically relevant findings into practically relevant and distributable interventions is at the foreground of every study, ensured by the use of i.e. intervention mapping methods or mobile friendly technologies.
Furthermore, we aim to actively involve both donors and non-donors in our development processes.
