Chicago study: Personal characteristics and donation


The decision to become a donor of substances of human origin (SOHO), such as blood, plasma or organs, is a very personal one. Donation of SOHO is a very specific form of prosocial behavior, as it involves an invasive procedure which people undergo without any direct benefit to themselves.

Knowledge on what non-donors think and feel about donation, what would motivate them to become a donor, or what the barriers are preventing them from becoming a donor would benefit the strategies to recruit new donors in a personal and more effective way. 

An additional important aspect concerns knowledge on how these attitudes towards donation are related to individual, social, personal, emotional and cognitive aspects regarding of the individual; e.g.; ethnicity, personality or cognitive functioning.


The study was performed at the campus and downtown labs at the University of Chicago, among the general population, in collaboration with the Center for Decision Research and contains data of about 800 participants. In the future, we will conduct such a study also in the Netherlands and in Surinam.


The dataset of this study can be useful to answer many different kinds of research questions, which cannot all be analyzed by our own research team at the Donor Studies department. Would you like to get access to the data or collaborate with us? Do not hesitate to contact us.

Contact Donor Medicine Research

+31 20 512 3171 [email protected]