Is being a blood donor contagious? Watch this webinar!

Donor behaviour

Is being a blood donor contagious? This and other issues are dealt with in a webinar by Eva-Maria Merz and her team at the Donor Research Network.

The Sanquin Research group of Eva-Maria Merz wants to know all the ins and outs of our donor population. Because without blood donors there would be no blood to transfuse or blood products to use. For effective donor recruitment and retention it is crucial to know as much as possible about the behaviour of our donors. What are their motivations? Is being a blood donor contagious? What is the role of social media? How do incentives work in the Netherlands and other European countries? And did you know that upon deferral an information brochure could help to prevent blood donors from dropping out?

Check it out at the webinar.

donor behaviour group